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Science · Guess the stat

How well do you know survey protocols?

Guess the real numbers behind how surveys and polls are actually run, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

What year did George Gallup found the American Institute of Public Opinion?

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Protocol by the numbers

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about 1,700 homes

Nielsen's TV-ratings protocol in the early 1980s relied on about how many metered homes?

Modern Nielsen protocol now blends panels with big data spanning tens of millions of households and devices, a huge leap from the 1980s.

Source: Wikipedia, Nielsen ratings (2024) en.wikipedia.org

115 locations

US election-night exit-poll protocol in 2020 included in-person interviews at how many polling locations?

That protocol combined 7,774 in-person interviews at 115 sites with 4,919 phone interviews to capture early and absentee voters.

Source: Wikipedia, exit poll (2020) en.wikipedia.org

postal ballots (~12% of votes)

In Austria's 2016 presidential election, exit-poll protocol was thrown off by what factor?

Election-day exit polls looked accurate for in-person voters, but mail ballots counted afterward reversed the projected result.

Source: Wikipedia, exit poll (2016) en.wikipedia.org

What people think about survey and polling protocols — the standardized methods researchers use to measure opinion

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Do you trust a poll more if it explains its methodology?

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What matters most to you in a trustworthy survey?

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Would you rather answer a phone survey or an online one?

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Questions

How does ProtocolSurvey.com work?

Each question asks you to guess a real number about survey and polling protocols — the standardized methods researchers use to measure opinion. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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